My refrigerator went out today and what should have been a quick trip to the town to get a new one ended up taking a little over 5 hours. FIVE hours and trips to FIVE different stores to find a decent icebox with a price UNDER $1000. Maybe it wouldn't have taken that long if I had just settled for the low price of $2,200 but, in my opinion, is way too much for something that doesn't come with speakers and a controller. I do have just a few tips that may help improve the sales of appliances..
1) Do NOT put sale tags on everything hours before the store closes then tell your customers they have to come back the next day (after 1pm) to get them at the sale price.
2) Don't be a stalker! Let the people look around. If they're going to buy it, they will! If you start creeping them out, they are going to run far, far away from your store.
3) Have them in stock! I know fridges are big,bulky items and I'm sure they take up a lot of storage room but if someone comes in to buy a refrigerator, it's probably because they need it now and not in 'a few business days'. Poor people don't come in to buy a refrigerator just because they have a feeling theirs might bite the dust within the new few business days.
4) Know what you do have in stock! Please keep in mind that the 20 minutes you spend fucking a co-worker in the storeroom,the poor people out there waiting have a broken refrigerator full of pickles that are spoiling as you fuck.
5) Put the right tags on the right items! Those fantastic price tags you put on the stainless appliances should be for the stainless appliance and not for that same appliance in white. The stainless appliances need their stainless price tags. Sure, you can put the prices of that appliance in other colors in small print under the main price but don't put the low white appliance price on a stainless item making the it look very cheap when you will be adding an extra $70-$90 to the stainless ticket.
After reading these tips, you should be able to sell a refrigerator like a real chain store worker! Now get out there and be somebody!
On a happier note, we did end up getting a nice Maytag fridge from Lowe's. The salesman there was very nice, not stalky and knew what he was doing. Maybe I'll put up pictures of it tomorrow. I was able to capture the magic of the first few ice cubes it produced. Here's to 3 wonderful years with my new icebox! Yes, 3 years. We have had few things that have lasted longer than that.
